Calibration on public surveys START WITH REALITY, MEASURE THE GAP
InseeOFFICIAL STATISTICS US CensusOFFICIAL STATISTICS EurostatOFFICIAL STATISTICS European Social SurveySURVEY World Values SurveySURVEY National survey, MoroccoSURVEY PUBLIC DATA
Calibration starts from real data.
PUBLIC DATA GENERATED POPULATION
From that data, we build a population.
AGE REGION OCCUPATION TARGETS, TAKEN FROM PUBLIC DATA
The data turn into targets.Age, region, occupation…
FranceREFERENCE United KingdomREFERENCE GermanyREFERENCE ItalyREFERENCE SpainREFERENCE United StatesREFERENCE MexicoREFERENCE MoroccoREFERENCE EIGHT MARKETS
Each market has its own reference.
France United Kingdom Germany Italy Spain United States Mexico Morocco European Social Surveyround 11 World Values Survey National survey of 1,016 respondentsrun by Insights House
European Social Survey, round 11, for five European countries.
European Social Surveyround 11 CATEGORIES AGE REGION OCCUPATION … NAMED SOURCE, VISIBLE CATEGORIES
Public sources stay open.A named reference anyone can verify.
PUBLIC REFERENCEGENERATED POPULATION ILLUSTRATION, NO VALUES
We compare the generated population with the reference.
PUBLIC REFERENCEGENERATED POPULATION ILLUSTRATION, NO VALUES THE GAP THAT REMAINS
We measure the gap that remains.Measured and documented, market by market.
United StatesREFERENCEWorld Values Survey FranceREFERENCEEuropean Social Surveyround 11 EACH MARKET, ITS OWN REFERENCE
A model fitted on US data does not describe France.
PUBLIC SOURCES CALIBRATED POPULATION MEASURED GAP UPSTREAM FIELDWORK STUDY WITH REAL PEOPLE a reference, not a guarantee
Calibration comes before fieldwork and does not replace it.
FlashInsight Method over Magic. flashinsight.io
Start with reality, measure the gap.Fieldwork still has the final word.

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