Under-dispersion EXPLAINED IN ONE MINUTE
ONE QUESTION · SCALE OF 1 TO 5 12345
Ask a hundred people the same question.
12345 SPREAD
The answers spread out.That is normal.
HUMANS SIMULATED 12345
Badly tuned simulated respondents bunch together.
HUMANS SIMULATED 12345 AVERAGE
The average can still be right.
HUMANS A B SIMULATED A B
But two options drift together when they shouldn’t.
THE RATIO SIMULATED SPREAD HUMAN SPREAD = ?
We compare the simulated spread with the human spread.
SIMULATED SPREAD HUMAN SPREAD = 1.00
1.00: as much disagreement as among real people.
BEFORE CORRECTION 01.2 1.00HUMAN 0.20 0.76 BY MARKET
Before correction: 0.20 to 0.76, depending on the market.
AFTER CORRECTION 01.2 BEFORE 1.00HUMAN 0.96 1.07 ON ATTITUDES
After correction: 0.96 to 1.07 on attitudes.
FlashInsight Method over Magic. flashinsight.io
Measured against public surveys.Not yet validated on new questions.

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