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The FlashInsight Feed.
Synthetic research, every other Tuesday: a real case, a method or a measurement, in a five-minute read. What simulated personas can tell you before a decision, and where they fall short.
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What you get
- One issue every other Tuesday, in English.
- A real use case, walked through: what the study showed, and its limits.
- Our published measurements, including the ones that don't flatter us.
- Free, no strings: every issue ends with a one-click unsubscribe.
Who it's for
Brand-side insight teams, agencies and research firms: people who commission, run or use market research. Written by Dr Laurent Flores, past president of ESOMAR and founder of FlashInsight.
Recent case studies
The kind of story you'll find in the Feed:
- Intermarché Terroirs: what a storyboard pretest would have shownWe took the film “Ces dimanches-là” back to storyboard stage and showed it to twenty synthetic personas. The emotion lands; proof, products and price still need work.
- Use case: a synthetic focus group on French news, without predicting 2027Eight synthetic personas from four political families read the same two news sheets, first alone, then together. Where they agree, where they split, and what it cannot tell you.
- Use case: twenty synthetic personas on their own place in market researchWe asked twenty synthetic personas whether synthetic personas can replace human respondents. Not the polite yes you might expect: their conditions, their objections, and what the study cannot say.