What appeals, what gets in the way: understood in under 48 hours.
An express qualitative study with synthetic personas calibrated to your targets, to inform a choice before you commit to production, media or fieldwork.
- Under 48 hours
- Less than €3,000 excl. VAT
- 1-hour debrief
Your summary
< 48h- What appeals
- What gets in the way
- The verbatims that explain it
- The option or options to favour
Up to 3 options, in any format
- Concept
- Advertising (storyboard or film)
- Claim
- Name
- Packaging
How it works
- 1
Your options
Up to 3 options, in any format.
- 2
Synthetic one-to-one interviews or a synthetic focus group
With synthetic personas calibrated to your targets: each option is presented, discussed and compared.
- 3
Analysis and summary
In under 48 hours.
- 4
Debrief and co-creation
One hour by video with experienced research professionals.
What you get
What appeals
What gets in the way
The verbatims that explain it
The option or options to favour
“FlashInsight allowed us to test several directions, understand what worked and what did not, and improve them without slowing the project down.”
Proof before promise.
Rank correlation between our calibrated scores and a reference field panel, across a six-concept test.
Published, peer-reviewed research — Information Fusion, Elsevier (2026).
At the top of insight — Ipsos, Kantar, past president of ESOMAR.
- Up to 3 options, in any format
- Synthetic one-to-one interviews or a synthetic focus group
- Analysis and summary
- A one-hour video debrief and co-creation session
The Flash Formula in detail
What appeals and what gets in the way in your ad, your claim, your name or your concept? How can you find out in under 48 hours, for less than €3,000?
FlashInsight is launching the Flash Formula: an express qualitative study with synthetic personas calibrated to your targets, to inform a choice before you commit to production, media or fieldwork.
Up to 3 options, in any format: concept, advertising (storyboard or film), claim, name, packaging. Synthetic one-to-one interviews or a synthetic focus group: each option is presented, discussed and compared.
In under 48 hours, an analysis and a summary: what appeals, what gets in the way, the verbatims that explain it, the option or options to favour. Then a one-hour video debrief and co-creation session with experienced research professionals. All for less than €3,000 excluding VAT.
To take a concept, an ad, a product or an idea all the way to its final version, see also our Innovation Formula.
A choice to make before committing to production, media or fieldwork?
Send us your options: analysis and summary in under 48 hours.
Contact FlashInsight