From first idea to final version, in a few days.
Synthetic personas calibrated to your targets, AI-assisted rewriting and workshops led by experienced research professionals: your concepts improve in a few days rather than a few weeks.
- A few days
- Test, rewrite, retest
- Priced on request
The loop
4 to 6 rewordings- Scoping workshop
- Test
- Rewrite
- Retest
How it works
- 1
Scoping workshop
Where the loop starts.
- 2
Test
The first round follows our Flash Formula: synthetic one-to-one interviews or a synthetic focus group.
- 3
Rewrite
Our AI Concept Optimizer diagnoses each component of the concept and proposes 4 to 6 rewordings, each justified and true to the original intent.
- 4
Retest
The ones you keep are retested straight away.
- 5
Co-writing workshop
The programme closes here, with an optional concept test.
For an international brand
- 100synthetic interviews
- 20rewordings
- 4concepts kept, better worded and more distinctive
- ¼of the cost of traditional focus groups
Client story
Putting ideas to the test before moving forward
To prepare the launch of a new product range, an international brand needed to choose between five directions and improve the way each one was expressed.
FlashInsight helped the team gather audience reactions, understand the strengths and weaknesses of each direction, and refine the wording.
Within days, one direction was dropped and the remaining four became clearer, sharper and more distinctive.
“FlashInsight allowed us to test several directions, understand what worked and what did not, and improve them without slowing the project down. We dropped one direction and ended up with four clearer, more differentiated propositions. A traditional study would have taken around three weeks and cost four times more.”
- A scoping workshop
- A first round as a Flash Formula
- 4 to 6 rewordings by the AI Concept Optimizer
- The rewordings you keep, retested straight away
- A co-writing workshop, optional concept test
The Innovation Formula in detail
How can you take your innovative concepts and product concepts from first ideas to final version in a few days rather than a few weeks?
FlashInsight is launching the Innovation Formula: a hybrid programme that combines synthetic personas calibrated to your targets, AI-assisted rewriting and workshops led by experienced research professionals.
A scoping workshop, then a test, rewrite, retest loop. The first round follows our Flash Formula: synthetic one-to-one interviews or a synthetic focus group. Our AI Concept Optimizer, a genuine rewriting partner, diagnoses each component of the concept and proposes 4 to 6 rewordings, each justified and true to the original intent. The ones you keep are retested straight away. A co-writing workshop closes the programme, with an optional concept test.
For an international brand: 5 concepts, 100 synthetic interviews, 20 rewordings, 4 concepts kept, better worded and more distinctive. A delighted client, all within a few days and at a quarter of the cost of traditional focus groups.
Priced on request.
See also our Flash Formula
Concepts to improve?
Let’s talk about your first ideas: they can reach their final version in a few days.
Contact FlashInsight