Synthetic research: from prompt to calibrated panel.
Understand, build, validate: a step-by-step course led by Dr Laurent Florès, to build, assess and buy synthetic research with your eyes open, and know where it stops.
- 4 three-hour modules
- In person or remote
- No coding
You leave with
4 modules- Your personas
- Your FlashInsight pre-test
- Prompt templates
- A grid for assessing synthetic offers
Format
- Open group
- In-company
- Tailored
- In person
- Remote (interactive video)
The course
- 1
Understand
Data, respondent, persona, digital twin; three uses of the same material and the evidence each one requires.
- 2
Build
A first persona with a simple ChatGPT subscription, from desk research to the CAFÉ prompting method.
- 3
Calibrate and test
A panel calibrated on a reference population, to pre-test a concept, a claim or an ad, qualitatively and quantitatively.
- 4
Validate and decide
Stress tests, under-dispersion, “85% of what?”, Esomar’s 20 questions.
You leave with
Your personas
Your FlashInsight pre-test
Prompt templates
A grid for assessing synthetic offers
Your trainer
Dr Laurent Florès
- Professor at Université Paris-Panthéon-Assas
- For more than two years, training in AI and market research through L’Atelier IA and FlashInsight
- 30 years at the top of insight: Ipsos, Kantar, past president of Esomar
- Modules can be taken separately; module 1 recommended first
- The same case throughout; in-company, it can be a real case from your organisation, handled confidentially
- FlashInsight access provided
- Open sessions 2027-2028: dates to be announced
The course in detail
Data, personas, digital twins: understand, build, validate
Synthetic data, personas, digital twins: synthetic methods are making their way into research, under words that sound alike and promises that are not equal. This course offers a step-by-step path from the prompt to the calibrated synthetic panel, led by Dr Laurent Florès, professor at Université Paris-Panthéon-Assas and creator of www.FlashInsight.io.
- Module 1 – Understand: data, respondent, persona, digital twin; three uses of the same material (knowledge assistant, persona, twin) and the evidence each one requires.
- Module 2 – Build: a first persona with a simple ChatGPT subscription (from desk research and the CAFÉ prompting method to the “GPT_Persona”).
- Module 3 – Calibrate and test: move to a panel calibrated on a reference population and pre-test a concept, a claim or an ad, qualitatively and quantitatively, with FlashInsight.
- Module 4 – Validate and decide: stress tests, under-dispersion, “85% of what?”, Esomar’s 20 questions.
Goal: know how to build, assess and buy synthetic research with your eyes open, and know where it stops. Strengths and weaknesses.
Who it is for
Qualitative and quantitative research managers and executives on the client side, insights, marketing and innovation teams, research agencies, advertising agencies and others. General knowledge of research recommended; no coding.
Workshops: a computer and a ChatGPT Plus subscription; FlashInsight access provided.
Format
- Open group / In-company group / Tailored
- In person / Remote (interactive video)
- 4 three-hour modules, which can be taken separately: 2 days in person or 4 half-days remotely
Modules can be taken separately; module 1 is recommended first. The same case runs through the whole course; in-company, it can be a real case from your organisation, handled confidentially. Participants leave with their personas, their FlashInsight pre-test, prompt templates and a grid for assessing synthetic offers. Detailed programme on request.
Open sessions 2027-2028: dates to be announced. In-company: on request, on site or remotely.
Training your teams in synthetic research?
In-company, on site or remotely, on request. Detailed programme on request.
Contact FlashInsight